Case Study: Blur Airdrop

Background

What Worked

Season 1 (Oct-Dec 2022)

• List NFTs on Blur
• Bid on collections
• Trade volume mattered

Season 2 (Dec-Feb 2023)

• Loyalty system introduced
• 100% Blur listings = max rewards
• Bidding near floor = more points

Results

• Top farmers: $50k-$500k
• Average active user: $5k-$20k
• Casual users: $500-$2k

Lessons Learned

• Early adoption pays
• Understand the meta
• Adapt to rule changes
• Dont over-leverage

Applying to Future Airdrops

• Look for VC-backed NFT/DeFi platforms
• Points systems often precede tokens
• Activity quality > quantity